How to achieve this season's big hair blow dry

In 2024, the message from the hair gods is: go big or go home. Here, Madeleine Spencer guides you through the perfect blow dry

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Madeleine Spencer4 April 2024

The remit: big hair, huge. Everyone’s at it, whether it’s to channel The Mob Wife, aka 2024’s biggest beauty trend thus far, or to hark back to the ‘90s voluminous blow dries (think Cindy Crawford in that iconic Pepsi advert, a honeyed, leonine mane haloing her face). 

The best thing about this trend, bar how good it looks: it doesn’t actually require much by way of tools or other apparel. In fact, all you need is a round brush, a few good products, and a hairdryer (here, Dyson Ambassador Chris Long is using the Dyson Supersonic r Professional Hair Dryer, which is only for professional use at the moment, but I’ve replicated this very well using their Supersonic Hair Dryer).

The technique is a doddle, and all you have to do is:

Wash hair

Clean hair is the best canvas for this look, so go for two shampoos followed by some conditioner (if you want serious shine, opt for a conditioning mask and leave it in for a couple of minutes before rinsing out).

Prep and protect

Big hair requires a volumising product. Use whichever works best for you — I find a spray easier, but you might like a mousse or even serum format. Crucially, you must make sure either your product already contains heat protectant. If it doesn’t, add some of that separately so that your blow dry doesn’t damage your lengths.

Rough dry

In the video, Chris is drying mine as I sit in the chair and it all looks very civilised but in order to mimic this at home, I tip my head upside down and move the dryer around so it’s evenly rough dried and that works really well, despite looking rather more feral.

Dry fully section by section

This bit involves a round brush and a good degree of arm strength to pull off. Start at the sides and work towards the back, and if you want the bounce to really hold, just loop the hair around and pin while you work on the other bits.

Release and tousle

Once you’ve released your hair from the confines of the pins, use your fingers to arrange it, then add a texture spray to up the ante.

Color Wow Raise the Root Thicken + Lift Spray

Color Wow

Much lift, zero stickiness. This will become your big hair’s BFF.

Buy now£21.50, Cult Beauty

Hair by Sam McKnight Save The Do Heat Protection Spray

Hair by Sam McKnight

The thing you want from your protection spray, aside from it, you know, protecting: for it not to in any way be obvious. This delivers.

Buy now£26, Cult Beauty

Philip Kingsley Radial Brush

Philip Kingsley

I use this brush when blow drying my hair and think it’s brilliant — just the right amount of tug, but not too much.

Buy now£26, Look Fantastic

Oribe Dry Texturizing Spray


The OG texturizing spray and still, in my opinion, one of the best. Spray liberally through hair, ruffle, and watch it take on extra volume and movement.

Buy now£46, Space NK